Market Your Marketing by Eleanor Pilcher

Market Your Marketing by Eleanor Pilcher

Choosing the right Amazon Categories for your books

Eleanor Pilcher's avatar
Eleanor Pilcher
Jul 08, 2025
∙ Paid

When it comes to selling your book on Amazon, whether it’s a page-turning thriller or a historical guide, the categories you choose can dramatically affect your visibility, discoverability, and ultimately, your sales. If you’re publishing through Kindle Direct Publishing (KDP), understanding how to work the category system to your advantage is one of the smartest marketing moves you can make.

You get more than one shot at it

Amazon allows you to choose up to three categories per format. That’s three for your eBook and another three for your paperback. These categories don’t always match exactly, which gives you more flexibility and more chances to be seen.

Top tip: Treat your eBook and paperback categories as experiments. Try different combinations to test what gets traction faster.

For my go-to formula for selecting categories, some tricks to get your book into the Top 100 faster (and without dropping the price!) subscribe now.

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