What I've learned from launching a podcast
The season finale of Why You're Reading has been shared, but what's next for Why You're Reading?
In February 2025, I launched a podcast with my co-host Ellen Jacob. Why You’re Reading is available to listen to now on Apple Podcasts, Spotify and YouTube.
Each episode, we dive into the world of books, from the perspective of a publisher (that’s me!) and a cultural commentator (that’s Ellen). We explore what people are reading, why certain stories take off, and how books influence the world around us. It’s been so much fun to produce, but also full of learning.
If you’re considering starting a podcast, whether to support your author career, grow your platform, or simply for the joy of conversation, today I’m sharing some things on how to grow it episode by episode, from planning to promoting.
Carry on reading to find out more.
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