Market Your Marketing: How to work with book influencers
Do you want to learn how to work with influencers? Sign up to the next Market Your Marketing event. Sponsored by Meet the BookTokers.
Calling all indie authors! Are you interested in working with book influencers? Do you want your book to be the next title discussed on TikTok, or shared on Instagram? Sign up to next Market Your Marketing: How to Work with Book Influencers, an online event designed to help you utilise the power of social media to build word of mouth buzz for your books.
Event sponsored by Meet the BookTokers. Matching great books with great booktokers, without you needing to be on TikTok.
As an indie author, you are not just the writer you’re also the marketer, publicist, sales rep and more. But let’s be honest, navigating the ever-changing landscape of social media marketing can feel overwhelming—I’m a professional book marketer and I find it overwhelming!
From TikTok’s constantly changing algorithm to Instagram latest hashtag updates, it’s a lot. Knowing how to pitch and collaborate with book influencers is a skill that can set your books apart from the crowd.
Whether you’re launching your first book or looking to revitalise your backlist, the latest Market Your Marketing event will give you actionable insights to build long-lasting and engaging relationships with influencers across platforms like TikTok, Instagram, Facebook, and more recently, BlueSky.
What you’ll learn
I’ll be joined by two influencers:
Christie Clark - @christiecloggs on TikTok and founder of The Write Marketing @thewritemrketing on TikTok
Mia Gold - @paradise_library on Instagram, @paradi5elibrary on X and www.paradise-is-a-library.com
They’ll be offering advice, tips and strategies to help you with:
Understanding influencer marketing: Learn what book influencers do, how they create content, and why/how their recommendations drive sales.
Identify the right influencers: Discover how to find influencers whose audience aligns with your target readers.
Craft effective pitches: Learn how to approach influencers professionally, pitch your book effectively, and build lasting book champions.
Maintain good relationships: Understand how to foster strong relationships with influencers book to book.
Why book influencers are essential to your marketing plan
Platforms like TikTok’s #BookTok community have turned indie titles into bestsellers overnight. Instagram’s bookstagrammers curate gorgeous content that draws readers in. BlueSky offers fresh opportunities to connect with niche audiences—including many in the publishing sphere—and Facebook remains a hub for active reader groups.
Influencers have built trust with their audiences by recommending books they genuinely love. By partnering with them, you gain access to this trust—and, more importantly, to readers who are excited to engage with your story.
Event details
📅 Date: 15th Janaury 2025
🕒 Time: 6:30pm-7:30pm GMT
🌍 Location: Online (Zoom)
🎟️ Tickets: £4 until 1st December, then £7.50 thereafter
Panel inclues Q&A and follow-up content and emails. Reserve your spot today!
Who should attend?
This Market Your Marketing event is perfect for:
Indie authors looking to grow their audience and boost book sales.
Marketers launching a new book and seeking innovative ways to promote it.
Authors curious about how social media influencers can fit into their marketing plan.
Anyone eager to demystify the world of influencer marketing.
Influencer marketing isn’t a trend—it’s a game-changer. This event will offer you with the knowledge, and confidence to connect with the people who can amplify your voice and get your book into the hands of eager readers.
Don’t let your hard work go unnoticed. Join us for Market Your Marketing and learn how to turn book influencers into your best marketing allies.
📢 Reserve your spot now
Earlybird offers ends 1st December, so don’t wait! Secure your ticket today and take the first step toward mastering the art of influencer marketing. See you there!
Event sponsored by Meet the BookTokers. Matching great books with great booktokers, without you needing to be on TikTok.