Marketing masterclass: Tomorrow & Tomorrow & Tomorrow by Gabrielle Zevin

A book campaign deep dive and review into the UK marketing campaign for the runaway bestseller from Vintage, Penguin Random House.

Please note that all the information in the following case study is publicly available online, and no member of Vintage has provided any additional corroborating details.

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Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin (From now, referred to as Tomorrow x3) was a phenomenon in the publishing world that took social channels by storm and led to a consistent sell-through that - to this day! - continues. But it wasn’t organically, it was masterfully created by the marketing team at Vintage, Penguin Random House.

And it’s still going!

If you want to review a long-term campaign, then check out Tomorrow x3. It’s an award-winning, breathtaking campaign and leans into all the USPs and uniqueness of the book.