The difference between transactional and relationship marketing
Learn how to get beyond the algorithm with these takeaways from the London Book Fair panel from Lulu.com
Earlier this month, I attended the panel Beyond the Algorithm: Relationship Marketing for Authors & Publishers at the London Book Fair, hosted by Lulu.com during a live podcast recording. If you're intrigued, you can listen to the full episode on the Publish & Prosper Podcast.
The session dived into the fascinating differences between transactional marketing and relationship marketing, two approaches that shape the way we advertise and connect with audiences. These terms were new to me, but the discussion opened my eyes to how authors and creators can rethink their marketing strategies.
What is Algorithmic Marketing
This is the method we see most often: creating content to please algorithms, gaining followers, and converting them into customers. While it sounds effective, here’s what stood out to me: