I interviewed some booksellers. Here's what they want book marketers to know.

One of the best parts of my time as Head of Marketing in-house was working directly with booksellers. I loved sending out POS (point-of-sale) items for window, table and wall displays - plus a few fun extras like lanyards (always popular!).

But I recently spoke to a few booksellers about a few different projects, and all of them gave me the same feedback that they wished book marketing professionals would listen to.

There is a tendency to do the same thing in publishing, even when it’s not working, for the simple fact that everyone else is doing it. But what if we actually started listening to the people who are putting our books into customers' hands?

• We’d stop wasting money on print that doesn’t deliver.

• We’d produce materials that actually work in-store.

• Our books would become more visible - and more likely to sell.

Well, that doesn’t sound bad to me.

So, what is it that booksellers want book marketers to know?