Archive - Market Your Marketing by Eleanor Pilcher

10 Common book marketing mistakes (and how to avoid them)

Book marketing can feel like a full-time job when most writers just want to write books, not become part-time marketers, publicists and sales reps.

Jun 17 •

Eleanor Pilcher

My writing and working routine (as a full-time freelancer)

I recently began to struggle with the freelance life and lack of routine.

Jun 15 •

Eleanor Pilcher

8 films about writers

Discover the best films about writers to inspire you to keep writing.

Jun 13 •

Eleanor Pilcher

Marketing basics for authors

A comprehensive guide for authors on what to do when you publish a book.

Jun 10 •

Eleanor Pilcher

30 lessons before turning 30

Turning 30? Here are 30 life lessons on career, love, friendships and self-growth - funny, honest, and a little chaotic. Because adulting is weird.

Jun 8 •

Eleanor Pilcher

Ditch the hashtags: How to use Instagram as an author.

Hashtags are officially irrelevant. Here's what to do instead.

Jun 6 •

Eleanor Pilcher

How to speak up without apologising

Because you're not a problem, you're trying to solve a problem.

Jun 3 •

Eleanor Pilcher

99p book deal for a short time only

That's What She Said is only 99p in ebook until the 30th June.

Jun 1 •

Eleanor Pilcher

May 2025

Marketing masterclass: Tomorrow & Tomorrow & Tomorrow by Gabrielle Zevin

A book campaign deep dive and review into the UK marketing campaign for the runaway bestseller from Vintage, Penguin Random House.

May 30 •

Eleanor Pilcher

I interviewed some booksellers. Here's what they want book marketers to know.

One of the best parts of my time as Head of Marketing in-house was working directly with booksellers.

May 27 •

Eleanor Pilcher

So you want to write a novel. Here's how.

You want to write a novel.

May 25 •

Eleanor Pilcher

What I've learned from launching a podcast

The season finale of Why You're Reading has been shared, but what's next for Why You're Reading?

May 23 •

Eleanor Pilcher

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